Pride and Prejudice and Zombies

Type Heresey

Commandments | Perversions
I
Thou shalt not apply more than three typeface in a document.
Break the fetters imposed by the use of only three typefaces.

II
Thou shalt lay headlines large at the top of the page.
Let thine eyes be seduced by the hierarchy of type.

III
Thou shalt employ no other type size than 8pt to 10pt for body copy.
Do not forsake smaller or bigger sizes.

IV
Remember that a typeface that is not legible is not truly a typeface.
Be seduced into trying new and expressive typefaces.

V
Honour thy kerning, so that white space becomes visually equalized between characters.
Treat kerning and tracking with total irreverence.

VI
Thou shalt lay stress discreetly upon elements within text.
Entice the reader to sample the delights of your text.

VII
Thou shat not use only capitals when setting vast body copy.
Do not forgo the liberal use of capitals within your text.

VIII
Thou shalt always align letters and word on a baseline.
The Lord designed letterforms to stand side by side, but there is no harm in their being lured away from one another.

IX
Thou shalt use flush-left, ragged-right type alignment.
Yield to the temptation to align text in unusual ways.

X
Thou shalt not make lines too short or too long.
Lure the reader down unfamiliar paths.