Chip Kidd and John Gall are graphic designers who specialize in book covers. Both work for imprints of Random House Publishing.
Kidd has made a name for himself by creating startling covers that break rules and take no prisoners. His covers are always conceptual and creative. He pulls influence from pop culture--early Batman merchandise packaging in particular--and often uses medical and technical illustrations and other retro appropriated imagery. The horizontal split is one of his trademarks. He is an important figure in the history of design because he stretched the boundries of cover design concepts. The images he uses for covers are not directly related to the title of the book and in fact seem to be completely tangential.
John Gall's style is similar to Kidd's. He uses a lot of collage like methods, arranging images haphazardly and using cutouts and overlaps.
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